6 Reasons Women Over 60 Are Swapping the Wet Towel for This Cooling Towel
Summers in Australia keep getting hotter. Margaret, 64, had to stop halfway through her morning walk before she worked out what actually keeps you cool.
“Every morning at seven, I walk 5 km along the river with my group. I've done it for twelve years.
Last January it was already 38°C by nine. Halfway round, I had to sit down on the grass. Red in the face, shirt soaked through, and honestly a bit embarrassed in front of everyone.
It feels like every summer is hotter than the last. So I tried everything:
- A wet tea towel. Lovely for two minutes, then warm, heavy and dripping down my back.
- A spray bottle. Dry again before I'd even put it back in my bag.
- An ice pack wrapped in a cloth. Far too cold at first, then a soggy bag of water twenty minutes later.
- A little battery fan. It just blew hot air in my face.
- Staying inside until the evening. I missed my walks, and I missed my friends.
Then a lady in our group who gardens all day showed me what she wears. That's when it clicked: you don't need to cool everything down. You just need to keep the back of your neck cool.
Now I soak it, wring it, snap it, and I finish the whole walk with the girls.”
1It actually gets colder than a wet towel
Cooling only happens when water evaporates. A cotton tea towel is made to hold on to water, so it just sits on your skin and warms up to body temperature.
Ice Towel is a lightweight technical mesh: it holds just enough water, then lets it evaporate fast. That pulls the heat away, so the fabric feels properly cold on your neck, not just damp.
2Cold in 10 seconds. No ice, no fridge, no batteries
-
1. Soakin plain tap water -
2. Wringuntil it stops dripping -
3. Snap3–5 times in the air
Any tap, any drink bottle, any garden hose. When it starts to warm up, snap it again and the cold comes straight back. Nothing to charge, freeze or refill.
The solution is here →Buy 2 + 1 FREE today3It doesn't drip down your back
Wring it once and it's just damp to the touch. Your collar stays dry, your shirt stays dry, and it weighs next to nothing on your shoulders.
| A wet cotton towel | Ice Towel |
|---|---|
| Warm again in minutes | Stays cool for hours |
| Heavy and dripping | Light, doesn't drip |
| Soaks your collar | Just damp to the touch |
| Smells by the end of the day | Machine washable |
4It comes everywhere with you
It rolls up into its own little bottle with a carabiner. Clip it to your handbag, your walking belt, the pram or the garden gate. It's there for the morning walk, the gardening, the grandkids' Saturday sport and the drive home in a hot car.
The solution is here →Free shipping over $50 AUD5One towel, summer after summer
Throw it in the wash, let it dry, use it again. No refills, no batteries to replace. It comes in five colours, so everyone in the house knows which one is theirs.
6You've got 30 days to try it
A towel that feels colder than the air sounds too good to be true, and that's fair. So try it through a hot week. If it's not for you, you have 30 days from delivery to send it back.
Margaret's tip: get the 2 + 1 FREE pack
- Feels cold in 10 seconds, with just tap water
- Stays cool for hours, snap again to recharge
- Light, doesn't drip, machine washable
- Comes in its own bottle with a carabiner
- One for the walk, one for the garden, one for a friend
30 days from delivery to change your mind · Free shipping over $50 AUD